Clients











...And more
About Me
As a graphic designer, my work is a culmination of who I am and where I want to be. I create to make people happy through conceptual ideas and evoke emotions through design. My work is always based off a feeling that I try to communicate. I strive to create significant design. Optimism and positivity are concepts that I most strongly believe in, and many times they are reflected in what I make. I believe that the most important part of creating something is to enjoy every moment of it.
My Work
Design and Strategy: MMS












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MMS campaigns based on audience segmentation. Because texts are high-touch, not every message is for everybody and segmentation is critical.
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MMS is productized & doesn’t require engineering work.
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On average, MMS has a 15% higher click-through-rate than SMS.
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MMS has a 20% higher opt-in rate than SMS.
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MMS marketing can allow businesses to reach their audience on a global scale. Most devices today are designed to be internationally open for other networks.
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Only works after the user opts in, therefore making it compliant with data and privacy laws.
Logo Design & Social Media
LiveLife
Non-Profit
This is a startup/non-profit I worked with in India. I created a logo for them. Their mission is to empower rural women to achieve financial independence.

LiveLife
Non-Profit
This logo was created for LiveLife, a startup/non-profit whose mission is to empower rural women to achieve financial independence.

The Food Series
Instagram Page
This logo was created for nutritionist Shalini Manglani. It is now used as a logo for the Instagram page she consults for.


Type Design
Glyphs for a new generation inspired by Didot.

Good morning.

Haha.

I love you.

Talk to you later.

P.S.

In with the old.
Font: Planar / Header


Font: Planar / Running Text


Website Design
The Lost Spot.
I currently work as a Communication Design tutor at Parsons and I believe that coding is a skill everyone should have whether or not they use it. The Lost Spot is a website I created with an infinite scroll that represents the thoughts running through my mind, which I also consider to be hyperspace. It is inspired by one of the best movies ever made - Star Wars. It uses a combination of HTML, CSS, and JavaScript. As you scroll, it takes you deeper into the vortex. It does scroll at the speed of light, so scroll at your own risk!


Editorial
Metamorphosis
This is a redesign of the book Metamorphosis by Franz Kafka. The book is split into 3 parts and the designs draw from 3 major styles - Classical, Modern, and Postmodern. As the character evolves, so do these designs.
Part one (slide 2) revolves around the more Classical style of design with the wide margins and 65 character line lengths. There is ample white space which lets the rather dense text breathe. Part two (slide 3) focuses on the Modernist style of design with the use of symmetry and geometrical shapes. This is where spoiler pages and graphic text start to come into play. Part three (slide 4) is based off Postmodernist design and this section was the most enjoyable to design. This part allowed me to break traditional grid systems and create compositions. I also experimented with typography by using photographs of my letterforms created with my hands. This was done to capture the feeling of transforming back into a person and portray it visually in the form of type.