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Determined enables people to customize protein bars as well as educate them in the process. This is for the new generation who value choice and are aware of what they put into their bodies. We believe that good protein bars are defined by their ingredients and no two bodies are the same.
Consumer Insights
• Value personalization and targeting
• Buy directly from social channels
• Minimal packaging = 0 waste
• Authenticity (“Brands should change the world”)
• Value consumer engagement
• Want transparency and simplicity
• Value customer experience (ex - Tailored quizzes) • Like to measure progress
• Gravitate towards testimonials and influencer marketing
Target Audience
• Between the ages of 13 and 30.
• Women and girls who want to lose fat.
• Women and girls who are intimidated by “getting fit.”
• For people who don’t understand the importance of body composition.
• Women and girls who are intimidated by marketing for men and gains.
Mission
• To create a less intimidating approach to getting fit.
• Make people more aware of nutritional needs.
• Ensure that individual goals are met.
• Break the misconception that all bodies require the same nutrients.
• Make fitness journeys a little easier.
Reason to believe
• It’s hard to overeat if you only bring what’s necessary.
• Determined helps you build a bar that fits your micros and macros.
• The bar’s first ingredient will likely be a protein source (Whey isolate, casein, pea, or egg protein).
• People who consume more than 21 percent of their individual daily calories from added sugars have double the risk of death from heart disease.
• Fat content should be monitored individually.
• “The biggest thing I tell people is, ‘Know how you plan to use the bar,” says Anthony D’Orazio, director of nutrition and physique at Complete Human Performance, LLC.
Why us?
Getting fit is not about just losing fat and gaining muscle. The most important factor is providing your body with the right nutrients it needs. There is no single formula to this, hence there is no single composition of nutrients that fits every body type. We want to provide you with what your body need to get the best results. You know your body best and we just facilitate that. We are determined to provide you with the basic information you need to understand the bar that you design.
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