Let It Snow
This was a fun holiday campaign I made for Pressed Juicery in class. The goal behind this was to show people that the products are good for all seasons by bringing the holiday spirit into health and fitness.
Situation
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Pressed Juicery has set the standard for cold-pressed juice by abiding to a simple, guiding principle: nutrition should be delicious, affordable and accessible to everyone.
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Our farm-to-bottle promise provides millions of customers with healthy juice sourced from California’s Central Valley.
Mission
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On a mission to make high-nutrition a realistic
option for everyone. -
Soft serve made with only 6 ingredients.
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Tasty, ultra-concentrated nutrient shots.
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Up to 4lbs of produce per bottle.
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Widen the range of audience.
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Make juice an every season thing.
Key Message
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We want to make health accessible, fun, and for every season and person.
Consumer Profile
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People with a healthy lifestyle and are able to pay for it
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People transitioning to a healthy lifestyle
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Millennial moms
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Gym goers
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Gen Z
2020 Strategic Plan Overview
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A larger reach through various branding approaches.
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Bright colors and bold campaigns to capture attention, hence forming a large consumer base.
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Show fresh and healthy produce to engage better.
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‘Less is more’ to ‘more is more’ approach.
Experiential Execution
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