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Why?
We believe the first and best thing you can do for other people starts with yourself. The world needs clarity, capacity, and vitality now. Self care for communal care.
Moonjuice
How?
Self care is a revolutionary act — it’s been our mission for a decade. This campaign expands people’s minds to prove that traveling is a feeling and a mindset through portals.
What?
We create an opportunity to help people discover themselves through our brand. We want them to feel less alone in this difficult time and be part of a community that’s there to help them be more positive about what they have.
Consumer Insight
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Personalization and targeting
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Buying direct from social channels
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Community Engagement
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Minimal Packaging = 0 waste
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Authenticity (“Brands should change the world”)
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Environmentally conscious
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Socially responsible
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Value customer experience (ex - Tailored quizzes)
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Subscriptions (Most popular with 25 to 35 year olds)
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Multitaskers
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Transparency and simplicity
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Highly skeptical
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Measure progress
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Individualistic and competitive
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Embrace change
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Buying power of $44 billion per year
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Gravitate towards testimonials by their peers and influencer marketing
Current Trends
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Social Distancing
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Family
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Health/Wellness
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Self-care
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Collaboration and partnership
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Positivity
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Fitness
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Authentic, impactful and lasting
The Big Idea
Engage & Convert
Filter to promote campaign - “What Moon dust are you?”
Bring together community.
Attract
Influencer Promotions.
Nurture
DIY, fun recipes + sharing
Visual Concept
Concept - Create social distancing portals in public spaces.
Message - Tell people that you can travel within your personal space.
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